You're the area expert. Sell it yourself.
Stop paying $30,000+ in agent commissions. DealSetter gives you AI-powered tools and on-demand human support to sell your property like a pro — for a single flat fee of $3,999.
Join Australian homeowners selling smarter — without the $30k commission.
$26k+
avg. commission saved
$3,999
flat fee, all-in
The Challenge
Selling your own home is smart.
But it's not easy.
You know your home and your neighbourhood better than anyone. Selling it yourself makes perfect sense — you save a fortune in commissions and control the entire process. But for most vendors, the reality is a nightmare of uncertainty, stress, and costly mistakes.
Pricing in the dark
Without access to real market data, most vendors overprice or underprice their home — costing them weeks on market or tens of thousands at settlement.
Amateur marketing
A poorly written listing, bad photos, and no campaign strategy means fewer buyers, less competition, and a lower final price.
Negotiation anxiety
When a buyer makes an offer, most vendors freeze. Without scripts and tactics, they accept the first number on the table — not the best one.
Paperwork paralysis
One missed clause in a contract. One forgotten Section 32. One late building report. Your buyer walks. Months of work, gone. Worse — you've just lost negotiating leverage and may need to drop your price when you re-list.
The average Australian agent charges 2.2% commission on a $1.2M home. That's $26,400 out of your pocket — for a job you could do yourself with the right tools.
$26k
avg. commission on a $1.2M sale
“What if you didn’t have to choose between saving money and selling smart?”
The DealSetter Difference
AI Augmentation —
You become the agent.
We don't replace agents. We give you everything they have — the data, the tools, the scripts — so you can run a professional campaign yourself. Think of it as having a team of experts in your pocket, available 24/7.
AI Intelligence
Market data, listing copy, pricing strategy — all powered by AI.
On-Demand Humans
Hire agents for specific tasks only. Pay for what you need.
Expert Oversight
Every listing, every price recommendation, every contract clause — reviewed by licensed real estate professionals before you see it. AI speed, human safety.
The Solution
Turn yourself into the agent.
Welcome to DealSetter. We believe the person who knows the property best should be the one to sell it. Our platform gives you something revolutionary: AI Augmentation.
We provide the intelligence, the tools, and the on-demand human expertise you need to run a stunning, professional-level sales campaign yourself. The AI handles the data and the strategy. You handle the conversations — with our coaching every step of the way.
Traditional Agent
$30k+
commission on a typical sale
With DealSetter
$3,999
flat fee, everything included
Your Path to a Commission-Free Sale
Three steps to selling smarter.
Get Your Game Plan
Start with a 100% honest, evidence-based comparative market analysis for your property. Our AI Agent curates the data, and a licensed human expert gives final approval — ensuring you get the most reliable market appraisal possible. No gate-keeping, no guesswork.
Launch a Pro Campaign
Our AI generates stunning, professional-level listing copy in seconds. We help you design your entire marketing campaign — from photo shoot coordination to open home guidance. Need a photographer or an agent to host your opens? Hire top-tier talent from our on-demand marketplace.
Close with Confidence
Never feel lost in a negotiation again. Our platform provides proven scripts, tactics, and counter-offer strategies. Need backup? A human agent can join you on a Zoom call to coach you through the toughest conversations and help you secure the best possible price.
What happens after? Once your offer is accepted, we connect you with a conveyancer and guide you through settlement. You stay in control, we keep you on track — all the way to sold.
Instant access. No credit card required. See what your home is worth.
Meet Crystal.
Your AI Campaign Producer
Crystal is DealSetter's state-of-the-art AI — a proprietary, purpose-built model that is a digital clone of one of Australia's best real estate sales executives.
She has been extensively trained on Australian real estate sales strategy, then enhanced with decades of knowledge from some of the world's most highly respected marketers and negotiators. Crystal is not a generic AI — she is the golden thread that runs through every successful DealSetter campaign.
Free account required · No credit card · 2-minute setup
Crystal
AI Campaign Producer · DealSetter
"Based on recent comparable sales in your suburb, I'd recommend listing at $1.15M — not $1.2M. Here's why: buyers in this price band are highly sensitive to the $1.1M–$1.15M search filter on realestate.com.au. Listing at $1.15M puts you in front of 40% more qualified buyers..."
Decade of Real Estate DNA
Trained on 10+ years of frontline Australian sales experience
World-Class Strategy
Enhanced with knowledge from globally respected marketers and negotiators
Always Available
24/7 access — ask anything about pricing, campaigns, or negotiations
Proprietary & Protected
Purpose-built exclusively for DealSetter vendors — not a generic AI
Platform Features
Everything a $30k agent provides.
For a fraction of the cost.
DealSetter gives you the complete toolkit to run a professional property sale — from first listing to final settlement.
AI Market Intelligence
Real-time pricing data, comparable sales, and market trend analysis — the same data your agent uses, now in your hands.
AI Listing Descriptions
Professional, human-authored property copy enhanced by AI and optimised for buyer psychology. Compelling listings in minutes.
AI-Human Pricing Strategy
Know exactly what to list at, when to adjust, and how to position your property — with oversight from agents with decades of experience.
On-Demand Agent Marketplace
Access professional photographers ($200–400) and vetted open home hosts. Fixed tier pricing: $69 (under $1M), $99 ($1M–$1.7M), $129 ($1.7M+). Pay only for what you need — total cost still under $5,000.
Negotiation Scripts & Coaching
Handle any offer with confidence using proven scripts and tactics. Need live support? A human agent joins your Zoom call.
Transaction Coordination
A step-by-step dashboard to manage inquiries, offers, contracts, and paperwork. Nothing falls through the cracks.
Also included: Discounted conveyancing rates with guaranteed priority service, document management (contracts, Section 32s, building reports), and 24/7 AI support throughout your entire sale.
The Numbers Don't Lie
How DealSetter stacks up.
| Feature | Traditional Agent | FSBO (DIY) | DealSetter ✓ |
|---|---|---|---|
| Cost | $30,000+ | $0–500 | $3,999 |
| Market intelligence | Agent's data | AI-powered | |
| Professional listing | AI-generated | ||
| Expert pricing strategy | AI + human oversight | ||
| Negotiation support | Scripts + coaching | ||
| Marketing campaign | Templates + guidance | ||
| Transaction coordination | Dashboard + support | ||
| Photography | Included ($400) | Marketplace ($200–400) | |
| Open home hosting | Included ($300) | Marketplace ($150–300) | |
| Total Cost | $30,000+ | $500–2,000 (+ stress) | $3,999–5,000 |
⚡ = Optional marketplace services (pay only for what you need)
What's included
- Listed on realestate.com.au and Domain
- Standard search placement
- Visible to all active buyers
- Best for low-competition suburbs (< 20 listings)
- Save $2,500 vs Premium
✅ Best for low-competition suburbs
If your suburb has fewer than 20 active listings, standard placement provides excellent visibility. Your DealSetter agent will confirm this before recommending.
$3,999
flat fee, all-in
Your DealSetter agent uses real-time competition data to recommend the right package for your suburb.
Compare DealSetter to traditional agents — the numbers don't lie.
Got Questions?
Frequently asked questions.
Not at all. Our platform is built for first-time sellers. You get step-by-step guidance, proven scripts, and access to human experts when you need them. Think of it as having a senior agent in your corner — without the commission.
Free Strategy Call
Ready to take control of your sale?
Book a free, no-obligation strategy call with a DealSetter expert. We'll walk you through a complete market analysis for your property and show you exactly how our platform can help you achieve a top-dollar result — without the commission.
Honest market appraisal
AI-powered pricing strategy
Your personalised campaign plan
No commitment required. 30-minute Zoom call. 100% free.